“It is a relevant show for the whole country and we are making sure that it reaches out to all Indians, even in places with limited or no TV connectivity,” says Gayatri Yadav, marketing and communications, Star India. Based on the response to the first episode, Star will consider screening subsequent episodes of the show in this manner as well.
Telecom brand Airtel, Satyamev Jayate’s sponsor, has reduced the cost of SMS responses to the show from Rs. 3 to Rs. 1. Also, reports say that the revenue collected via SMS and from caller tunes of the show’s title track will be donated to charity.
Aamir’s dream to reach out to every Indian might hit a roadblock however. Recent news reports have said that Karnataka has banned the show from being aired because of a state policy that disallows dubbed versions of non-Kannada serials on regional channels. At the time of goin to print, Star TV officials were trying to work out a solution.
- Aamir Khan: ‘TV show gave me a chance to connect with common people’ (digitalspy.co.uk)
- All you wanted to know about Satyamev Jayate & Aamir Khan (idubba.com)