Anant Rangaswami Feb 22, 2012FIRST POST, Feb 22, 2012
Kamayani Bali Mahabal, an activist-blogger, has posted an impassioned open letter to Ogilvy South Asia executive chairman and national creative director Piyush Pandey in the context of the campaign created by his agency for Vedanta and his role in the communication.
“After so many socially responsible ad campaigns by you I was aghast to see Vedanta’s “Creating Happiness” ad. Recently unveiling the campaign you said: “The Vedanta ‘Creating Happiness’ campaign is extremely close to my heart for it’s all about enabling India. I have worked on this campaign along with my team as an excited young copywriter and I look forward to the people of India not just appreciating Vedanta’s efforts, but getting inspired to do something on their own to make India a happier place.”
- Open letter to Piyush Pandey on Vedanta’s “Creating Happiness” (kractivist.wordpress.com)
- Open letter to Shyam Benegal on Vedanta’s Creating Happiness (kractivist.wordpress.com)