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Piyush Pandey

Happiness Quotient Vedanta’s corporate campaign sparks off a controversy

Buisnessworld , 03 Mar 2012, Prasad Sangameshwaran The hunter becomes the hunted. Adman Piyush Pandey, known for his anti-smoking campaign and a film on the Bhopal gas tragedy, finds himself at the receiving end of a controversy. At the epicentre… Continue Reading →

Faking Happiness- Spoof Ad Competition

In today’s times when much of media is sold out to corporates, the only voices that show the truth of malpractices of various mining giants are a few activists and documentary filmmakers. Vedanta‘s strategy to organize a film competition on… Continue Reading →

FTII’s only entry withdraws from Vedanta’s Creating happiness

 Kracktivism works, After my first open letter  Shyam Benegal withdrew  from the jury of the Creating Happiness film competition  on Feb 23 , and Gul Panag whow as also on Jury  had pulled out on Feb 12th, leaving just Mr Piyush Pandey on… Continue Reading →

Open letter to Participants of Vedanta’s Creating Happiness

Dear  Film-makers I request you to have a look at my two open letters to Shyam benegal and Piyush Pandey on the creating happiness competition available here https://kractivist.wordpress.com/2012/02/22/open-letter-to-piyush-pandey-on-vedantas-creating-happiness/ https://kractivist.wordpress.com/2012/02/20/open-letter-to-shyam-benegal-on-vedantas-creating-happiness/ After  Reading  my open letter , Mr  Shyam  Benegal, who was… Continue Reading →

Vedanta -Creating Happiness? Certainly Not in Puri

Tehelka, Jay Mazoomdaar is an Independent Journalist. Its mega university project stuck in the court, Vedanta withdraws free education to 500 children of project-affected families ON 30 JANUARY, Vedanta released its maiden national corporate publicity campaign — Creating Happiness, a… Continue Reading →

Piyush Pandey and the Vedanta open letter

  Anant Rangaswami Feb 22, 2012FIRST POST, Feb 22, 2012 Kamayani Bali Mahabal, an activist-blogger, has posted an impassioned open letter to Ogilvy South Asia executive chairman and national creative director Piyush Pandey in the context of the campaign created… Continue Reading →

Open letter to Piyush Pandey on Vedanta’s “Creating Happiness”

To Executive Chairman &National Creative Director India and South Asia Ogilvy & Mather Pvt Ltd 21st Feb, 2012 Dear Mr Piyush Pandey Greetings ! You are the Icon of  Indian advertising Industry and I was delighted to know that you… Continue Reading →

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