To

 

medha

Advertising Standards Council Of India

, May 23, 2013

Complaint- Radio advertisement of  R City  Mall using name of activist Medha Patkar

 

I was aghast to listen to your advertisement on between 1545 hrs and 1555 hrs on May  23rd 2013. The R City Mall, shamelessly names Medha  Patkar,  of Narmada Bachao Andolan , the activist enjoying shopping at . I contacted  and she denied completely giving any consent to the   using her name. Even the Radio Station RED FM, with tag line , have ignored such a big  blunder  in the advertisement

Medha  Patkar is a name which resonates  with rights of  slumdwellers   in Mumbai and she is last person to endorse and shop at Malls. She has   been fighting the Builder Mafia and has stood like a rock against the  islum demolitiosn for many years now and recently had been on a ten day  hunger strike against  the Golibar demolitions, which have were stopped due the  relentless efforts of NAPM.

R City has defamed Medha Patkar by using her name in their promotional advertisement for the Mall.

The advertisement should be immediately  withdrawn  , and the Mall and Radio channel need to tender a public apology  with immediate effect.

 

Kamayani Bali Mahabal

 

Mumbai

May 23, 2013

complaint tracking No – 613ed1596928

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